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: Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319117785 | Date : 2014-11-04

Description :

PDF-0ece2 | ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is … Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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by Thomas L. Harris : The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)

ISBN : #0471618853 | Date : 1991-02-07

Description :

PDF-0b689 | The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer’s mind and heart and build strong consumer awareness and preference. However, in today’s “overcommunicated” society, mass and even target advertising lose some of their cost-effectiveness. That’s where “marketing public relations” (MPR) comes in, making the most of the… The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)


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by Sven Zöller : Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition)

ISBN : #3835003887 | Date : 2006-07-26

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by Peder Inge Furseth : Innovation in a Consumer Society

ISBN : #0198705115 | Date : 2016-03-28

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PDF-cda8e | This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting… Innovation in a Consumer Society


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by Annelie Roggenkamp : Integration of location based services into the social CRM strategy

ISBN : #3656435146 | Date : 2013-06-10

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PDF-410f3 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on… Integration of location based services into the social CRM strategy


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by Rick Hill : Fishing For Leads: Change Your Bait, Sharpen Your Hooks, and Reel in New Business!

ISBN : #1475914989 | Date : 2012-04-25

Description :

PDF-9fad1 | Finding new people to do business with has been, and always will be, the single most important aspect of the sales game. This guidebook provides you with proven strategies to continually develop new business. With these tips, you can learn to walk into a room full of people you’ve never bet before and walk out with several qualifi ed leads. Longtime sales consultant Rick Hill explains how to devel… Fishing For Leads: Change Your Bait, Sharpen Your Hooks, and Reel in New Business!


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: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319386751 | Date : 2016-12-16

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PDF-378e7 | ​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i… The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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: Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173820 | Date : 2015-05-20

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PDF-e96cf | ​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, market… Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Packaged Solutions: Fundamentally Changing the Way Business Solutions are Bought and Sold – Fixed Price, Fixed Timescale, Fast Delivery, Visible ROI – Performance Improvement (Thought Leadership) PDF




by Jonathan M. Blain : Packaged Solutions: Fundamentally Changing the Way Business Solutions are Bought and Sold – Fixed Price, Fixed Timescale, Fast Delivery, Visible ROI – Performance Improvement (Thought Leadership)

ISBN : #1905243030 | Date : 2006-11-01

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by Manish Grover : Connected!: How #Platforms of Today Will Become Apps of Tomorrow

ISBN : #0692358722 | Date : 2017-04-07

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PDF-3788b | The most important question for our businesses today is: How will we stay relevant? It is absolutely critical to stay ahead of competitive trends, think of the approaches we want to adopt and begin implementing them NOW, so we don’t have to struggle to play catch up.The promise of the future is that the world will be connected. Our platforms should be too.It won’t be just about developing platform… Connected!: How #Platforms of Today Will Become Apps of Tomorrow


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by David W. Cravens : Marketing Strategy: AND Strategic Marketing Management Cases

ISBN : #007710823X | Date : 2004-02-01

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PDF-64f66 | … Marketing Strategy: AND Strategic Marketing Management Cases


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by Herb Greenberg : How to Hire and Develop Your Next Top Performer: The Five Qualities That Make Salespeople Great

ISBN : #0071362444 | Date : 2000-09-22

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PDF-c283b | This work tells managers how to hire right – the first time. It shows managers the real things to look for when hiring or promoting, instead of relying upon “experience” or some of the other classic hiring myths. The authors identify and explain the four proven factors that will predict an employee’s success in sales: empathy, ego-drive, service motivation and ego-strength. They also provide key i… How to Hire and Develop Your Next Top Performer: The Five Qualities That Make Salespeople Great


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: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

ISBN : #3319071939 | Date : 2014-06-11

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