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by Art Weinstein : Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

ISBN : #1574443569 | Date : 2004-05-27

Description :

PDF-24e0d | Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading ma… Superior Customer Value in the New Economy: Concepts and Cases, Second Edition


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[Pub.61Kku] Superior Customer Value in the New Economy: Concepts and Cases, Second Edition PDF | by Art Weinstein


Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by by Art Weinstein

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by Lynn Moffat : Ahead of the Game: The Marketing Guide for Small Business

ISBN : #0077098390 | Date : 2001-09-01

Description :

PDF-c8098 | This volume looks at how small businesses can attract, win and keep customers. Based on the author’s work with a range of large and small businesses, it looks at advertising and selling and provides a complete guide to making your business successful. The guide features real life examples from international, national and large and small businesses…. Ahead of the Game: The Marketing Guide for Small Business


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[Pub.73wap] Ahead of the Game: The Marketing Guide for Small Business PDF | by Lynn Moffat


Ahead of the Game: The Marketing Guide for Small Business by by Lynn Moffat

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by Tamara Brezen Block : The Dartnell’s Sales Promotion Handbook (Dartnell Sales Promotion Handbook)

ISBN : #0850132126 | Date : 1994-04

Description :

PDF-5597c | The field of sales promotion has undergone a sea change since we came out with our first handbook 50 years ago and we’ve kept up with the times. 37 chapters divided under 5 parts – Planning, Techniques, Strategies, and Issues – and you’ll be ready to chalk out sales promotion campaigns for any product in any industry. And each of these chapters has been written by the best in the industry so you c… The Dartnell’s Sales Promotion Handbook (Dartnell Sales Promotion Handbook)


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[Pub.68NCr] The Dartnell’s Sales Promotion Handbook (Dartnell Sales Promotion Handbook) PDF | by Tamara Brezen Block


The Dartnell’s Sales Promotion Handbook (Dartnell Sales Promotion Handbook) by by Tamara Brezen Block

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Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book PDF




by BusinessNews Publishing : Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-d8158 | The must-read summary of Jagmohan Raju and W. John Zhang’s book: “Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability”.This complete summary of the ideas from Jagmohan Raju and W. John Zhang’s book “Smart Pricing” demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much though… Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book


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[Pub.33edD] Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book PDF | by BusinessNews Publishing


Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book by by BusinessNews Publishing

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by Frank Cokayne : Successful Marketing: A New Strategy

ISBN : #1870555457 | Date : 1991-06

Description :

PDF-dcb47 | A practical guide to the development of a marketing strategy which suggests steps for building competitive strategies, highlights the need for innovation and flexibility and assesses how company-wide motivation can be achieved. The book maintains a global perspective throughout…. Successful Marketing: A New Strategy


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Successful Marketing: A New Strategy by by Frank Cokayne

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The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency PDF




by Liz Crawford : The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

ISBN : #0071787178 | Date : 2012-04-10

Description :

PDF-c7bf7 | GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content–price comparisons, reviews, and even online inventory data–and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers’ attention is soaring, and The … The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency


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[Pub.95phs] The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency PDF | by Liz Crawford


The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency by by Liz Crawford

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Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture PDF




by Jim Kasper : Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture

ISBN : #1419502743 | Date : 2005-05-01

Description :

PDF-8fadc | The results are impressive: most companies using the author’s sales culture conversion process have experienced 12 to 15 percent sales growth in the very first year, and continued growth thereafter!CEOs, sales VPs, and business owners are nervously facing business conditions that are rocking the foundations of their traditional sales models. This is the story of how firms such as Honeywell, Cle… Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture


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[Pub.76ktW] Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture PDF | by Jim Kasper


Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture by by Jim Kasper

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by Isabella Villani : Good to Great CX: Customer Experience Strategy to Execution

ISBN : #099454247X | Date : 2016-10-10

Description :

PDF-74afb | In today’s competitive global market, good customer experience isn’t enough. From one industry to another, customers are demanding the ‘wow’ factor. They expect to be able to deal with organisations at any time, moving seamlessly between different channels, and they expect to encounter great customer experience at every point along the way. So how do you gain customers’ trust and loyalty in an env… Good to Great CX: Customer Experience Strategy to Execution


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Good to Great CX: Customer Experience Strategy to Execution by by Isabella Villani

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Amalgamate: Summer 2016 PDF




by Gregory S Chambers : Amalgamate: Summer 2016

ISBN : #154135611X | Date : 2016-12-29

Description :

PDF-4ad2a | Greg Chambers is a sales and marketing consultant in Omaha, Nebraska. Amalgamate is his bi-annual collection of sales and marketing ideas on business practices that fit. It is distributed to clients and their colleagues on publication…. Amalgamate: Summer 2016


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Amalgamate: Summer 2016 by by Gregory S Chambers

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Customer CEO: How to Profit from the Power of Your Customers PDF




by Chuck Wall : Customer CEO: How to Profit from the Power of Your Customers

ISBN : #1937134377 | Date : 2013-05-09

Description :

PDF-fbbc0 | Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly ad… Customer CEO: How to Profit from the Power of Your Customers


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Customer CEO: How to Profit from the Power of Your Customers by by Chuck Wall

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Summary: Getting Into Your Customer’s Head: Review and Analysis of Davis’ Book PDF




by BusinessNews Publishing : Summary: Getting Into Your Customer’s Head: Review and Analysis of Davis’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-4e9e6 | The must-read summary of Kevin Davis’ book: “Getting Into Your Customer’s Head: 8 Secret Roles of Selling Your Competitors Don’t Know”. This complete summary of the ideas from Kevin Davis’ book “Getting Into Your Customer’s Head” explains that most sales today are made through a four-stage buy-learning process: 1. Prospective customers become aware of a need for something 2. They study all the … Summary: Getting Into Your Customer’s Head: Review and Analysis of Davis’ Book


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Nokia’s Marketing Strategy- Analysis and Recommondations PDF




by Janin Ropot : Nokia’s Marketing Strategy- Analysis and Recommondations

ISBN : #3656530971 | Date : 2013-11-04

Description :

PDF-04cba | Research Paper (undergraduate) from the year 2013 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia’s current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to anal… Nokia’s Marketing Strategy- Analysis and Recommondations


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[Pub.91bcU] Nokia’s Marketing Strategy- Analysis and Recommondations PDF | by Janin Ropot


Nokia’s Marketing Strategy- Analysis and Recommondations by by Janin Ropot

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by Bernard Katz : Turn Customer Service Into Customer Sales (Here’s How)

ISBN : #0844226157 | Date : 1999-05

Description :

PDF-a0023 | This is a complete handbook for achieving excellence in customer service. With easy-to-follow, step-by-step procedures for researching, hiring, training, execution and follow-up — all necessities for good customer service — this guide helps businesses of all types use customer service to increase profitability…. Turn Customer Service Into Customer Sales (Here’s How)


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[Pub.79ovp] Turn Customer Service Into Customer Sales (Here’s How) PDF | by Bernard Katz


Turn Customer Service Into Customer Sales (Here’s How) by by Bernard Katz

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by Alexander Haas : Erfolgreiche Vertriebsführung: Potenziale und Herausforderungen (essentials) (German Edition)

ISBN : #3658062851 | Date : 2014-08-18

Description :

PDF-afde9 | Die Autoren skizzieren die Potenziale und Herausforderungen erfolgreicher Vertriebsführung und identifizieren dabei anhand aktueller Studienergebnisse acht zentrale erfolgskritische Aspekte. Wer diese acht Erfolgsfaktoren versteht, kann nicht nur die mit dem Vertrieb verbundenen Herausforderungen besser meistern, sondern auch hohe, häufig brachliegende Potenziale des Vertriebs erschließen – u… Erfolgreiche Vertriebsführung: Potenziale und Herausforderungen (essentials) (German Edition)


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[Pub.48fwr] Erfolgreiche Vertriebsführung: Potenziale und Herausforderungen (essentials) (German Edition) PDF | by Alexander Haas


Erfolgreiche Vertriebsführung: Potenziale und Herausforderungen (essentials) (German Edition) by by Alexander Haas

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Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book PDF




by BusinessNews Publishing : Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book

ISBN : # | Date : 2014-10-14

Description :

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